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SEO is a highly competitive market, and search engines like Google are updating their policies. It can be a task to keep up with all these new changes. One fine day your website can be ranked in the first position in the algorithms, and the next day, it can come at the bottom of the SERP. Good SEO practices are always long-term oriented. They are also oriented towards building upon the overall trends rather than the daily rankings. There are several factors that can set the SEO rankings off balance.
Following are some of the SEO expert’s reasons why website rankings are unstable-
1. Keyword Mapping
Mapping keywords is a task that involves the hierarchical classification of the keywords related to the website by relevance and significance. Grouping and subgrouping can also be applied when necessary. The end goal is for that keyword to be associated with a specific page on the site. That webpage also needs to contain relevant content about that particular keyword. If you fail to do all the basic steps, your rankings might get affected. You also might need a restructure to map proper keywords on your web pages with appropriate content to improve your rankings.
2. Inadequate Hosting
Search engines typically try to access your website at regular intervals. This could most likely happen several times a day. However, if this occurs while the hosting server is down, that particular attempt will fail. Your website will be internally flagged if this keeps on happening, and it will affect your rankings. Loading speed is another essential factor apart from the host-server downtimes, which can affect your rankings. It is a factor directly dependent on the hosting provider’s performance. If the infrastructure is inadequate and you have regular downtimes and many performance issues, SEO will be much less than optimal.
3. Internal Linking
Poor internal linking is a phenomenon that significantly affects SEO, and internal links point to other web pages on your website. Not having the links pointing to the other material within the same domain is a terrible practice. Search engines will also have a tough time indexing your web pages. This includes the links pointing to the webpages which cannot be accessed seamlessly. If your website is having any kind of ranking issues, it pays a little bit of time to check for any kind of broken links.
4. Natural Fluctuations
When your website rankings are lower, your website becomes more volatile, and it can have some impact on traffic. However, most of the time, you are stable in the top few results on the first page. The situation changes drastically once you fall into the double-digit numbers. There is much more competition when you fall into the double-digit numbers category. Any kind of minor change in the segment can have a more enormous impact. You should publish quality content regularly. Natural, organic traffic improves a website and the website’s SEO rankings. All types of search engine algorithms are regularly changing.
Many people avail of SEO Geelong, which is a type of digital marketing agency that provides different kinds of SEO services to its clients.
5. Competition
When you lose traffic, the SEO ranking dips, if there is your competition doing a slightly better job than you. However, it is an excellent opportunity to monitor and analyze the competition and use and apply what you can do to your site. Content marketing, social media activities, and link building are the strategies you should look out for and follow. Once you understand what your competition is doing to achieve a higher SEO ranking, you can internalize all the changes, and this gives you a scope for improvement.
6. Redundant Content
Redundant or duplicate content is the type of content that appears within a very similar domain or matches another piece of content. Duplicate content is often used to manipulate rankings and artificially increase traffic. You should ensure that there is no redundant or duplicate content on your website, as it is unacceptable.
When it comes to SEO rankings, the algorithms involved have had much time to mature and become intelligent. There is no shortcut to increase website traffic. An SEO campaign should revolve around optimizing the content of a website.
7. Search Engine Spiders
Every day many search engine spiders attempt to reach your website, and they will be unsuccessful if they try to do so while your hosting server is down. The search engine will also flag your website as unreliable if it occurs too frequently. This will also lower your website’s position.
8. Website Crawling Issues
Another common reason for ranking instability is how search engine spiders to index your webpage.
9. Broken Redirects
If you are launching a new website or making any structural changes to your website, you are likely to see a major drop in your rankings unless you have a 301 redirect plan in place.
Broken redirects are every SEO professional’s worst nightmare and when using a 301 redirect, you must make sure that the XML sitemaps, links, and canonical tags are also updated.
10. Natural Changes in the Search
There are some times when you might notice a drop in the search engine rankings which is not a result of anything which is directly related to the site. Google has made changes to the type of results based on user behavior.
If there is an increase in the search for any specific topic, Google may bring up the newer results first and push the static content further down. If your content falls in the second category, you will encounter a loss in your ranking.
11. UX Changes in Google
Google sometimes changes the UX of the search pages in ways that take clicks away. It could be a featured snippet that popped up on a key search result and some search experiments that have affected the click-through rate.
12. Geo-Location Discrepancies
Your rankings can be different depending upon the location where the search was made, and if you check all your rankings in one geographic area, you will need to check them in other areas too for getting an accurate understanding of your rankings.
