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Your web design may be the initial attraction for a potential customer. However, it is rather fleeting. Only having valuable and informative content can keep the visitor for an extended time on your website.
Whether you are a small business writing for yourself or a copywriter working for a client, it is crucial to learn how to write effective copy to complement your web design in Geelong. The words and content that you write must convey your message, engage your audience, and ultimately drive conversions.
Before you begin, here are some info to prepare beforehand:
- Target audience
- Your product or service
- Persuasive writing techniques.
Let’s dig deep into these topics and see how you can craft convincing and engaging website copy.
1. Know Your Audience Inside Out
Writing high-converting website copy is both an art and a science. But before you start writing a single word of website copy, it’s essential to know your target audience like the back of your hand.
Primarily, you must understand three things about your audience:
- Neds
- Pain points
- Desires
- Demographics.
After gathering the above data about your target audience, you can create detailed buyer personas to guide your writing. For example, a buyer persona can be ‘a middle-aged man working a 9-to-5 job who wants to start his own business.’
2. Define Your Unique Value Proposition (UVP)
Every professional, be it in SEO or web design in Geelong, will ask you what your UVP is before starting the work. It’s the foundation!
Your Unique Value Proposition (UVP) is what sets your business apart from the competition. Clearly articulate why your product or service is special and how it can solve your audience’s problems or fulfil their desires.
Your UVP should be front and centre in your website copy, making it evident to visitors why they should choose you.
3. Write Clear and Concise Headlines
Your headlines are the first things visitors see, and they should instantly convey what your page is about. Keep them clear, concise, and attention-grabbing. Use powerful words that evoke emotion and curiosity.
For example, instead of “Our Services,” opt for “Transform Your Business with Our Services.”
4. Use Compelling Subheadings
Subheadings break up the content, making it more scannable and reader-friendly. For instance, examine this article itself; if it doesn’t have any subheadings and is one huge block of text, would you read it?
The same goes for your web copy. Use subheadings strategically to highlight key benefits, features, or pain points your product or service addresses. Keep them informative and enticing, encouraging readers to keep scrolling.
5. Focus on Benefits, Not Just Features
While it’s essential to list your product or service’s features, it’s equally crucial to highlight the benefits they bring to the customer. Explain how your offering solves a problem, saves time, improves life, or meets a need. Use language that describes a vivid picture of the positive impact your product/service can have on the customer’s life.
6. Use Persuasive Calls to Action (CTAs)
No website is complete without a proper CTA or call to action. It is the point where you ask your visitors to take a specific action, such as buying a product or contacting you. The bottom line is to make your CTAs persuasive and action-oriented.
You can use phrases like “Get Started Now,” “Claim Your Free Trial,” or “Shop Now.” Then, place these CTAs strategically throughout your website copy to guide visitors toward conversion.
7. Create Scarcity and Urgency
Human psychology often responds to scarcity and urgency. So, experts in SEO or web design in Geelong often include limited-time deals on the website. Using such psychological triggers in your copy can encourage immediate action.
For instance, you can incorporate phrases like “Limited Time Offer” or “Only X Spots Left” to instil a sense of urgency and FOMO (Fear of Missing Out).
8. Build Trust with Social Proof
Trust is a crucial factor in converting website visitors into customers. Hence, all popular websites share social proof in various forms — case studies, reviews, star ratings, social media mentions, etc.
However, you must make sure these elements are genuine and specific, showcasing the positive experiences of real customers. If confused, reach out to a professional in web design in Geelong and get the job done. This way, you will also be sure of the potential impact and outcome.
9. Keep Mobile Users in Mind
With the increasing use of mobile devices, it’s essential to ensure your website copy is mobile-friendly. The basics of this are using shorter paragraphs and sentences, breaking up text with images, and optimising for faster loading times. Even your CTAs and important information must be easily accessible on mobile screens.
If your website is not mobile responsive, it’s high time to hire a professional web design agency in Geelong and make it. It can be difficult to survive in today’s competitive market with a non-responsive web layout.
10. Test and Iterate
Finally, listen and observe your audience’s reaction to your web copy. Use A/B testing to experiment with different copy variations and determine which ones convert the best. Then, analyse user behaviour and feedback to make data-driven improvements to your copy over time. Effective website copywriting is an ongoing process.
Get the Best Web Design in Geelong!
Writing high-converting website copy is a skill that can significantly impact your online success. But your reach can be only so much without a dedicated professional’s help. If you agree and want to get some help, consider connecting with Make My Website (MMW).
MMW is one of the top digital agencies for getting the services of content writers, SEO experts, or web designers in Melbourne and many other locations. Head to its website to book a consultation with the top experts in the industry.
Good luck!
